"Having traveled a path of a thousand events, from family dinners set for ten people to ten-thousandth stadiums at the Universiade in Kazan, from dining halls in Tula to Michelin-starred restaurants in Lisbon area, I see it clearly what people want at the event. They want to get attention, they desire to feel being waiting for and they are welcome. They want to be surprised, have fun, and be touched by concern for them. It doesn't matter who they are — the head of state or simple factory workers. All of them deserve the best holiday".